At Deloitte Digital, we help brands transform loyalty from a marketing tool into a strategic driver of enterprise value. Our loyalty offering brings together strategy, data, technology, and human-centered design to build programs that drive both share of heart and share of wallet. We partner with leading brands across industries to design, launch, and evolve loyalty programs that create enduring, profitable relationships between customers and businesses.
In today’s market, where consumers are inundated with choices, loyalty must go beyond transactional rewards. Deloitte Digital defines loyalty as a mutually beneficial relationship between a customer and a brand – one that deepens over time through shared value, relevance, and experience. We work with clients to reimagine how loyalty can unlock growth, retention, and advocacy by connecting data, creativity, and technology.
With multidisciplinary expertise across Europe and beyond, we bring together consultants, designers, technologists, and data scientists to deliver differentiated loyalty solutions – from vision and strategy to implementation and optimization. Our end-to-end approach ensures that loyalty becomes an integral part of a company’s enterprise strategy, connected across channels, partners, and the customer lifecycle.
Whether we are helping a global hospitality brand unify loyalty across markets, supporting a retailer in creating a hybrid paid membership model, or helping a mobility company monetize customer intelligence, Deloitte Digital delivers loyalty that performs – and lasts.
We believe loyalty is more than a program. It’s a promise between brands and people – built through value, experience, and purpose.
Deloitte Digital offers a comprehensive suite of loyalty services that span the full journey – from defining strategy, through implementation to running and optimizing live programs.
1. Strategy and Design
We help define your loyalty ambition, customer promise, and value proposition. Using our proprietary Loyalty Maturity Model and Loyalty Value Model, we benchmark existing programs, uncover growth opportunities, and quantify potential ROI. Our Loyalty Ambition Lab accelerates co-creation with leadership teams to prioritize “moments that matter” and design differentiated propositions.
2. Experience and Concepting
Leveraging human-centered design, we align customer insights with program benefits to create compelling, multi-dimensional loyalty experiences – transactional, experiential, and emotional. Our programs integrate financial rewards with experiences, community, and purpose to strengthen long-term engagement.
3. Implementation and Technology Enablement
We deploy modern loyalty platforms – cloud-based, scalable, and API-driven – integrated seamlessly into your digital ecosystem. With our vendor partnerships and technology expertise, we design and implement loyalty architectures across web, app, CRM, POS, and partner ecosystems.
4. Financial, Data, and Analytics Services
We deliver financial modeling, fraud prevention, and customer analytics to ensure programs are both profitable and secure. Our 360-Degree Loyalty Insights combine behavioral data with predictive analytics to identify true loyal customers and unlock monetizable insights.
5. Operations and Ongoing Management
From KPI dashboards and feature roadmaps to member communications and ecosystem management, Deloitte supports loyalty programs through launch, evolution, and continuous optimization.
Our experience spans retail, travel, hospitality, mobility, automotive, banking, telco and consumer goods. Each engagement reflects our holistic belief: loyalty must be designed, implemented, and evolved as an enterprise asset that delivers measurable business value.
Deloitte Digital stands apart as a global leader with end-to-end loyalty expertise, deep industry knowledge, and proven impact.
• Holistic approach – We connect strategy, design, analytics, technology, and operations to deliver loyalty programs that are innovative, seamless, and profitable.
• Proprietary tools and accelerators – Our Loyalty Maturity Model, Loyalty Value Model, and 360-Degree Loyalty Insights provide unique data-driven perspectives on customer value and program ROI.
• Cross-industry expertise – We’ve designed and implemented award-winning programs for some of the world’s most recognized brands across sectors.
• Design-led innovation – We apply human-centered design to make loyalty emotionally resonant, not just transactional.
• Scalable technology partnerships – We collaborate with leading vendors to build integrated, future-ready loyalty platforms.
• Global reach, local depth – With teams across Europe, we combine regional insights with global best practices.
At Deloitte Digital, we don’t just help clients build loyalty programs – we help them earn loyalty as a business advantage.