How to move from passive to pro-active loyalty

Sponsored by Epsilon

In this webinar, we’ll discuss the best ways to: •

  • Design unique brand enhancing features and benefits,
  • Drive participation
  • Build first party data
  • Develop real status level benefits
  • Deploy gamification and fun at the heart of the programme not an optional add on
  • Drive incremental spend and max incremental reward redemptions

Your moderator was Ralph Browning, Business Development Director, Epsilon

joined by:

  • Jill Moser, SVP Global Loyalty, Mastercard
  • Nicki Helfet CLMP™, Loyalty Lead, Ralph Lauren
  • Bill Hanifin, CLMP™, CEO, The Wise Marketer
  • Aleks Kaczmarek. VP of Loyalty, CarTrawler
  • Mike Brinn, Global Loyalty Director, TLC Worldwide.
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