Poundland’s new rewards app, *Poundland Perks*, is an instant hit, topping Apple and Google Play’s free app charts within 24 hours of its nationwide launch. Over 300,000 customers signed up in a single day, drawn by exclusive deals on popular brands like Domestos, Lynx, and Dove, plus gamified rewards like the weekly “Spin to Winsday” for extra points. Customers earn 100 “Perky Points” per £1 spent until Christmas, redeemable as vouchers once 5,000 points are collected. Supported by a £20 million investment, the app promises “amazing value” both in-store and online, making shopping more affordable and engaging for UK customers.
– “Perks is one of the biggest transformation projects delivered for Poundland and it has been a hugely rewarding journey to lead the team to it’s successful launch. Our customers are our focus and we are proud to bring them something at a time when they need it most. We are giving them the opportunity to save and earn, whilst also having a bit of Perky fun with our Spin to Win game that appears in the app on a Wednesday!”
Emma Collins, Head of Digital Loyalty and Engagement, Poundland & Dealz
