In this webinar, our four retail experts discussed paid for and non paid for membership programmes in a bid to decide what loyalty marketing practice works best and where the brands have gone wrong ( or right!)
Your moderator was Sakeb Rashid, Digital Customer Experience Lead, ex -Starbucks joined by:
- Jason Whiting, Director – Membership, ex – Lego.
- Sebastian Huschner, Director, SH Loyalty Ltd
- Richard Grainger, Head of CRM & Loyalty, ex – Weight Watchers.