WELCOME TO THE
European
Loyalty
Association
An exclusive membership association for loyalty practitioners from brands and retailers only
About The ELA
The ELA is an association that provides exclusive regional and international content and networking opportunities for brands and their loyalty, CRM and customer engagement teams.
Across six regional, European HUBs (UK, Benelux, Nordics and DACH, Southern Europe and CEE), practitioners will regularly meet online and offline to discuss ways to improve loyalty and engagement programmes, learn, network, exchange ideas, develop, and benchmark their progress.
The ELA will also offer mentorship programmes, a library of resources provided by its loyalty community and bespoke learning opportunities.
The European Loyalty Association is powered and delivered by The Gift Club
The Latest Industry News
Members can stay informed by reading our latest loyalty news articles.
Join us on the evening of 14th October after Day 1 of The BIG Handshake Loyalty 25 to celebrate! ELAbrations™ is more than an awards ceremony—it’s a genuine celebration of loyalty, the ELA way. Rooted in authenticity, inclusivity, and purpose, this evening will recognise the people, programs, providers, and brands that excel at building meaningful connections with their customers as chosen by the people who live and breathe loyalty every day: our ELA members
No judging panel. No sponsorship bias. No award entry fees. No flashy pitches. No polished submissions.
The integrity of the ELAbrations™ rests on this simple principle: eliminating the barriers often seen in traditional awards so we ensure that the recognition is earned, not bought. Visit the ELAbrations™ website to read more on the nomination and voting process and how it will work.
