WELCOME TO THE

European
Loyalty
Association

An exclusive membership association for loyalty practitioners from brands and retailers only

About The ELA

The ELA is an association that provides exclusive regional and international content and networking opportunities for brands and their loyalty, CRM and customer engagement teams.

Across six regional, European HUBs (UK, Benelux, Nordics and DACH, Southern Europe and CEE), practitioners will regularly meet online and offline to discuss ways to improve loyalty and engagement programmes, learn, network, exchange ideas, develop, and benchmark their progress.

The ELA will also offer mentorship programmes, a library of resources provided by its loyalty community and bespoke learning opportunities.

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