WELCOME TO THE

European
Loyalty
Association

An exclusive membership association for loyalty practitioners from brands and retailers only

About The ELA

The ELA is an association that provides exclusive regional and international content and networking opportunities for brands and their loyalty, CRM and customer engagement teams.

Across six regional, European HUBs (UK, Benelux, Nordics and DACH, Southern Europe and CEE), practitioners will regularly meet online and offline to discuss ways to improve loyalty and engagement programmes, learn, network, exchange ideas, develop, and benchmark their progress.

The ELA will also offer mentorship programmes, a library of resources provided by its loyalty community and bespoke learning opportunities.

The European Loyalty Association is powered and delivered by The Gift Club

Four flags are shown to represent the regional hubs of the European Loyalty Association: UK, Benelux, Nordics, and DACH.
A person is presenting to a room of people. They are stood with their back to the camera. Only their hand, arm and shirt sleeve are in focus. In the blurred background, there is a clearly engaged audience.

The Latest Industry News

Members can stay informed by reading our latest loyalty news articles.

ELA members

Upcoming Events

ELA HUB Event

05 / 03 / 2024 - London

ELA HUB Event

18 / 04 / 2024 - Berlin

The BIG Handshake - Loyalty

15 - 16 / 10 / 2024 - Amsterdam

A group of people are standing in a row and smiling directly at the camera. It is clearly a business-related environment.

Why being a HUBMaster is a great idea….

A HUBMaster is the ‘face’ of each region and is involved in the direction and content of the association as a founding member.

  • Huge opportunity to raise your personal and professional profile
  • Establish yourself as a leading voice in the loyalty and engagement industry
  • Personal and professional development through speaking, moderating, presenting and hosting activities at regional and international level

A HUBMaster is the ‘face’ of each region and is involved in the direction and content of the association as a founding member.

Huge opportunity to raise your personal and professional profile

Establish yourself as a leading voice in the loyalty and engagement industry

Personal and professional development through speaking, moderating, presenting and hosting activities at regional and international level