Customer Loyalty from Day One: A Startup’s Guide
By Lia Grimberg, Principal Radicle Loyalty In the dynamic landscape of business, loyalty, and customer-centricity are often attributed to established enterprises, while start-ups tend to emphasize brand building and growth marketing. For new ventures, customer acquisition usually takes precedence, leading to heavy investments in activities like branding, SEO, SEM, and digital advertising, all aimed at …
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