April 30, 2024

By Lia Grimberg, Principal Radicle Loyalty In the competitive landscape of lasting customer engagement, loyalty programs emerge as essential connectors fostering value exchanges, especially during challenging economic times. As we navigate the intricate web of consumer preferences and expectations, it’s crucial to revisit the foundational elements that underpin successful loyalty initiatives. Today, we delve into …

Unlocking the Power of Loyalty: The 4 Pillars of Successful Programs Read More »

By Bill Hanifin, CLMP™, CEO, Wise Marketer Group Co-brand credit cards are central to many customer loyalty offerings. The product was introduced first by the airlines and quickly became a popular tool among hotels and retailers to achieve multiple objectives within a loyalty marketing strategy. Credit cards offer convenience for consumers by allowing them to …

Credit Card Surcharges Threaten Co-Brand Card Rewards: Why customer loyalty is best managed on an enterprise basis Read More »