June 18, 2024

Adopting a Beginner’s Mindset for Customer Strategy – New times demand new approaches to gain success

by Bill Hanifin, CLMP™, CEO Wise Marketer Group The Loyalty Marketing industry is replete with people who identify as experts, gurus, or pundits. Interpreting the meaning of these terms with a slightly jaded eye, I remember a well-respected colleague from the UK who once told me that an expert was “someone who had accomplished something …

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Differences between short and long purchase cycles and their impact on loyalty programs

By Pauline van Dongen – Deckers, CRM Consultant a.i. at the Louwman Group, The Netherlands Recently I joined the Louwman Group again. I’m happy to be back in the automotive and mobility industry! And – after a few years working in the retail and fashion industry – I noticed quite a lot of differences between …

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