September 10, 2024

5 Steps to Implement AI-Powered Personalization and Enhance Customer Loyalty Programs in 2024

BY Maria Wróblewska AI Solutions Coordinator at Comarch Personalization and hyper-personalization are highly sought after in marketing today, but they can be tricky to get right. After all, using shopper data to remind someone that their favorite guilty pleasure snack from years ago is on sale or showing them a product they just discussed with …

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Benchmark your Program – Global Customer Loyalty Benchmarking Study

BY EPSILON Want to be part of the first ever global customer loyalty programme benchmarking study to provide brands insight into the performance and effectiveness of loyalty programmes? Launched in September 2023 by the Loyalty Science Lab, and sponsored by Epsilon, the global benchmarking survey has specifically been designed to address one of the fundamental issues currently affecting the customer …

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