June 12, 2025

In a world where nearly every brand offers a loyalty program, it’s easy to get lost in the crowd. Customers are increasingly fatigued by downloading yet another app, dealing with complex mechanics, meaningless points, unnecessary rewards, and a lack of differentiation between brands. Is it still possible to stand out? Yes — but not through …

The Loyalty Reality Check: Trends, Tactics and Tough Love from Across Europe Read More »

In a world where nearly every brand offers a loyalty program, it’s easy to get lost in the crowd. Customers are increasingly fatigued by downloading yet another app, dealing with complex mechanics, meaningless points, unnecessary rewards, and a lack of differentiation between brands. Is it still possible to stand out? Yes — but not through …

Stand Out Smartly: Design Loyalty with Value and Simplicity. How market analysis and a well-tailored strategy help build effective loyalty programs Read More »