Blogs and Articles
Participate in the Global Loyalty Program Benchmarking Study
We are pleased to partner with The Loyalty Science Lab who is running a brand-new, global benchmarking study at program level to generate data that will help loyalty practitioners to optimise ROI and drive engagement. The questionnaire takes just 25 minutes to complete and in return, you’ll receive an personlised overview of your program performance.
DACH HUB event - Berlin, Thursday 18th April 2024. 12pm to 7pm, venue TBC
Articles
Gen Z Doesn’t Do Loyalty Programmes – We Do Brand
European Loyalty Association
June 13, 2025
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The Loyalty Reality Check: Trends, Tactics and Tough Love from Across Europe
European Loyalty Association
June 12, 2025
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Stand Out Smartly: Design Loyalty with Value and Simplicity. How market analysis and a well-tailored strategy help build effective loyalty programs
European Loyalty Association
June 12, 2025
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Stop discounting everyone: A path to loyalty and predictable growth in 30 days
European Loyalty Association
June 9, 2025
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AI here, there and everywhere: Australian Loyalty Program members reveal their awareness, comfort and concern
European Loyalty Association
June 2, 2025
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SmashLabs: Revolutionizing Loyalty Programs through gaming solutions
European Loyalty Association
April 2, 2025
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The Hidden Power of Simplicity in Customer Loyalty — and Company Strategy
European Loyalty Association
April 2, 2025
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The state of Customer Loyalty in Europe: Insights from the 2025 Marigold Consumer Trends Index
European Loyalty Association
March 17, 2025
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Unlocking Hidden Revenue in Your Customer Data
European Loyalty Association
February 10, 2025
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Q&A with Pete Markey, CMO at Boots, UK & ROI
European Loyalty Association
January 8, 2025
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