European Loyalty Association

THE GIFT CLUB   This article explores the concept of whether loyalty can be (should be?) nurtured or engineered, or a mix of the two. Industry experts weigh in on the question, and we look at the different methods of creating a successful programme. Picture the scene – Our founder, Hadie and her family are …

Loyalty Programmes: Nurtured, Engineered, Or Both? Read More »

BY ADAM POSNER OF THE POINT OF LOYALTY   It seems to me loyalty programs are going through a wave of popularity. In my view (yes confirmation bias exists here), some of the reasons I have been reflecting on, in no particular order are: The ‘crumbling cookie’ and the urgency to gain zero- and first-party …

Loyalty Programs – It’s Time To Eat Some Humble Pie Read More »