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In today’s digital landscape, engaging customers and building strong brand connections have become more challenging than ever. Traditional content formats such as photos and videos are no longer enough to captivate audiences, making it essential for brands to explore innovative solutions. This is where SmashLabs comes into play. Who We Are SmashLabs is a gaming …

SmashLabs: Revolutionizing Loyalty Programs through gaming solutions Read More »

In today’s digital landscape, engaging customers and building strong brand connections have become more challenging than ever. Traditional content formats such as photos and videos are no longer enough to captivate audiences, making it essential for brands to explore innovative solutions. This is where SmashLabs comes into play. Who We Are SmashLabs is a gaming …

The Hidden Power of Simplicity in Customer Loyalty — and Company Strategy Read More »

Customer loyalty in Europe is becoming increasingly unstable. Consumers have more choices than ever, and their expectations for brand interactions are high. They will move on if they do not get the value and experience they seek. With many consumers switching brands, how can brands create lasting connections that keep customers engaged? The 2025 Marigold …

The state of Customer Loyalty in Europe: Insights from the 2025 Marigold Consumer Trends Index Read More »

By Hadie and Costas, The BIG Handshake and The European Loyalty Association Dubbed ”Loyalty’s friendliest meet up, that brands and retailers love to attend.” And it sure kept to this promise! Yes, you’ll know all about it if you were one of the 200 professionals who came along last week.  Held at the Novotel Amsterdam …

Conference Takeaways: The BIG Handshake Loyalty™, 2024 – we nailed it 💪 Read More »