Last week, I went to the Loyalty Dynamics 2024 event at Sea Containers in London as part of my two-week work experience, arranged by Mando Connect, which had 90 loyalty professionals in attendance. all networking and explaining what the UK loyalty market needs in 2024. I am 17 and buy lots of things, if I …
What the British want from loyalty programmes 4.0 Read More »
By Lia Grimberg, Principle and Consultant, Radicle Loyalty Your customer data is a treasure trove of information. Your customers are shouting at you to use this data to understand them better, to value them as human beings, and to provide them with real value in exchange for their data. Collecting this data and not utilizing …
Your Customers Are Telling You What They Desire: How to Use Your Data Read More »
https://vimeo.com//videos/911324728 Sharing is caring! This short Q&A will bring #loyalty brands up to speed on the what, why and when of upskilling their loyalty prowess. Take a few minutes to hear from the our CEO, Hadie Perkas, and The Wise Marketer’s, Aaron Dauphinee, CLMP™, as they share more about their partnership that is bringing a …
Or why it pays to care. By Peter Dorrington, Chief Strategy Officer at Anthrolytics Nearly a decade ago I was asked the following question by a global business-to-consumer (B2C) organisation: “If we do something we know our customers don’t like, can you do a better job of predicting which of them will leave?”. This is …
On 16th and 17th October, The Gift Club held their third in-person event. And even if we do say so ourselves, this one was most definitely the best one yet for more than one reason! We unveiled a brand-new loyalty-specific membership organisation Created solely for loyalty practitioners at brands and retail businesses, this new members-only …
FIVE Take Aways From The BIG Handshake – Loyalty 2023 Read More »
BY DEON OLIVIER, FOUNDER OF WOODSTOCK LOYALTY It’s a known fact that the rate at which members earn Loyalty points (also known as “earn velocity”) is a significant determinant of success, but is earn velocity THE MOST important attribute? Here are 3 compelling reasons for advocating earn velocity as a key determinant of success: …
Is Earn Velocity The Most Significant Determinant Of Success? Read More »
Listen and watch now! Our panellists took part in a discussion about how rewards are accepted in different regions of the world, the cultural nuances, the accessibility, technology, data and what all this means for national or multinational companies who want to reward customers or their employees around the world. They talked about the challenges …
Global Rewards: Accessible Cross Borders. Loyalty For Everyone, Everywhere Read More »
THE GIFT CLUB This article explores the concept of whether loyalty can be (should be?) nurtured or engineered, or a mix of the two. Industry experts weigh in on the question, and we look at the different methods of creating a successful programme. Picture the scene – Our founder, Hadie and her family are …
Loyalty Programmes: Nurtured, Engineered, Or Both? Read More »
BY ADAM POSNER OF THE POINT OF LOYALTY It seems to me loyalty programs are going through a wave of popularity. In my view (yes confirmation bias exists here), some of the reasons I have been reflecting on, in no particular order are: The ‘crumbling cookie’ and the urgency to gain zero- and first-party …
Loyalty Programs – It’s Time To Eat Some Humble Pie Read More »
