ELA's Loyalty Ebook 2025
Key Themes, Practical Insights and Actionable Strategies for Loyalty Professionals
Explore 10 chapters and 60 pages packed with case studies, thought leadership, actionable insights, and fresh ideas. This ebook is a reflection of all the conversations, event content, blogs, articles, and insights the European Loyalty Association (ELA) has shared over the past 12 months. It showcases our mission to elevate the loyalty industry across Europe, providing the inspiration and tools our members need to transform their loyalty strategies. Download now to uncover the future of your loyalty programme!
Celebrating the ELA's inaugural year, some examples of the content include
Regional Insights
By understanding and respecting cultural, economic, and behavioural differences, brands can create loyalty programs that feel personal and relevant across diverse markets.
The Role of Technology
Explore how cutting-edge platforms, tools, and strategies are transforming loyalty programmes, with actionable lessons for brands ready to embrace innovation.
Loyalty's Hidden Challenges
Sustainable loyalty is about trust, relevance, and adaptability. With these principles in mind, your programme can evolve from a transactional offering to a truly transformational experience.
The Global Customer Loyalty Report 2025 was built on survey data
from over 2,600 CMOs and loyalty experts worldwide, who shared
insights on how the loyalty landscape will change.
Additionally, you’ll gain valuable insights into customer behavior trends and identify key success
factors in loyalty programs, all backed by research from over 230 million loyalty member actions, and
10,000 consumers (loyalty program end users) worldwide.
