- Tuesday 5th March 2024
- 11.30am to 7pm
- South Place Hotel, 3 South Place, London EC2M 2AF
Agenda
11:30
12:30
12:45
Interactive Panel Session
The complexities and best practices of running programmes across many regions, countries and language variants.
Running a successful, recognisable, single loyalty programme the world over is a big challenge. This panel will share advice on how to prioritise economies of scale, consider the need for and implementation of localisation, and internally manage multi-region launches and updates.
13:20
Certified Loyalty Marketing Professional
(CLMP) course delivered by the Loyalty Academy
Course Title: Building a Next-Gen CVP (Customer Value Proposition)
Course Description: Currency-based loyalty models will always have a place, but the future will be oriented to building great customer experience and emotional connections with customers. You’ll learn what is needed to create these forward-looking customer loyalty models.
15:00
15:30
Are Loyalty Programs obsolete in a hyper-personalised world? Presented by Marigold
Explore the concept of loyalty, alternative strategies to drive advocacy, and the future landscape, using real-world brand examples. The conclusion will prompt a discussion on the necessity of loyalty programs in light of the changing consumer landscape and potential alternatives to foster customer loyalty.
16:00
Interactive Panel session
Rewarding customers with your social and eco-credentials in mind.
Benchmark your business values to your loyalty proposition This panel discussion will look at a range of different initiatives that brands can integrate into their programme propositions to align with modern sustainability and social responsibility goals
16:30
Quantifying the role of empathy in customer experience with Peter Dorrington, from Anthrolytics The data is clear; when factors such as price and performance are equal, it is empathy that drives customer loyalty. In this highly interactive session, you’ll learn how to harness the power of empathy to build a robust business case for investment in your customer loyalty initiatives. |
17:00
Close and Networking Drinks
Sponsors and Partners
Speakers
