Blogs and Articles
Participate in the Global Loyalty Program Benchmarking Study
We are pleased to partner with The Loyalty Science Lab who is running a brand-new, global benchmarking study at program level to generate data that will help loyalty practitioners to optimise ROI and drive engagement. The questionnaire takes just 25 minutes to complete and in return, you’ll receive an personlised overview of your program performance.
DACH HUB event - Berlin, Thursday 18th April 2024. 12pm to 7pm, venue TBC
Articles
SmashLabs: Revolutionizing Loyalty Programs through gaming solutions
European Loyalty Association
April 2, 2025
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The Hidden Power of Simplicity in Customer Loyalty — and Company Strategy
European Loyalty Association
April 2, 2025
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The state of Customer Loyalty in Europe: Insights from the 2025 Marigold Consumer Trends Index
European Loyalty Association
March 17, 2025
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Unlocking Hidden Revenue in Your Customer Data
European Loyalty Association
February 10, 2025
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Q&A with Pete Markey, CMO at Boots, UK & ROI
European Loyalty Association
January 8, 2025
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The Evolution of Personalised Offers: Tools and Technology Shaping the Future
European Loyalty Association
January 8, 2025
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Are Leading Brands Faking Their Big L Status? A Look at Who’s Really Valuing Customers
European Loyalty Association
December 9, 2024
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Poundland’s New Reward App – Poundland Perks
European Loyalty Association
November 4, 2024
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How to Implement an Airline Loyalty System in Record Time: Best Practices for Success
European Loyalty Association
November 4, 2024
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Conference Takeaways: The BIG Handshake Loyalty™, 2024 – we nailed it 💪
European Loyalty Association
October 22, 2024
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