ELA Member HUB Meeting – Milan, Italy

A networking and educational event for Heads of Loyalty and CRM in Italy, designed & delivered by the European Loyalty Association

An informal networking event, but full of informative ideas, reserved for Loyalty and CRM managers of brands and retailers. You will find over 40 senior colleagues to discuss with, a stimulating agenda with insights into the world of Loyalty and CRM and, to conclude, an aperitif! 🍸

If you work for a brand or retailer and manage a loyalty or CRM program, book your ticket now! Participation is free for members of the European Loyalty Association.

We can’t wait to see you in Milan! 😊

*Please note that 90% of this event will be held in Italian.

Agenda

• 2:00 – Registration and networking
• 2:30 – ‘Meet your peers’ – table introductions
• 2:45 – The Case Study of Flying Tiger, Copenhagen’s New App: Gamification at its Behavioural Best

Flying Tiger Copenhagen chooses behavioural loyalty and gamification to engage customers and prospects within its magical world. Missions, in-store activities, virtual worlds to conquer, badges, surveys, quizzes, challenges—all within a single app that puts people at the centre, allowing them to express themselves freely.

• 3: 30 – Loyalty Without Limitations: How retailers can adopt best practices from the Travel and Hospitality sectors to build effective loyalty programs locally and globally.
• Services and Experience Marketing: The Value of Customer Experience in Loyalty Programs: Loyalty programs in the travel and hospitality sectors are pioneers in offering an integrated customer experience that goes beyond just accumulating points. Retailers and brands can draw inspiration to create exclusive services that build customer loyalty.

Personalising the Experience Across Markets: The Importance of Local Context: Travel and hospitality sectors excel at tailoring their offerings to meet local needs. Global retailers can adopt this approach to deliver personalised and relevant experiences, boosting retention and customer lifetime value.

• 4:30 – Optimize engagement and sales in sectors with longer purchasing cycles. Loyalty according to MediaWorld
• 5:05 – Step Into the Future of Loyalty: Katmai’s Immersive 3D Experiences

Join us for a live demo of Katmai’s game-changing immersive loyalty platform, where top global brands are engaging millions through branded 3D virtual experiences – no headset needed. Experience the future of customer connection and loyalty with personalised, dynamic brand environments that drive brand love and business results in today’s digital world.

• 5:15 – What do you really know about Loyalty and Customer Experience in CRM? An inter-table competition to test your knowledge of the Italian loyalty industry. Will your table be crowned the ‘ELA Loyalty IQ Challenge Winner’? 🏆
• 5:30 – Networking drinks 🍹
• 7:00 – Event close

Speakers confirmed:

Sponsors and Supporters

Media Partner: 

CMI Customer Management Insights:

CMI Customer Management Insights è una piattaforma digitale italiana focalizzata sulla Customer Experience, Customer Centricity, Customer Service e relazione con il cliente. Lanciata nel 2012, CMI fornisce contenuti rivolti a manager, C-level e responsabili di diverse aree aziendali. Offre una gamma di risorse, tra cui articoli, casi studio, webinar, documenti di ricerca e guide, tutti mirati ad aiutare le aziende a migliorare le proprie relazioni con i clienti attraverso l’innovazione e la tecnologia. È stata fondata ed è diretta da Letizia Olivari, giornalista e consulente di comunicazione spesso chiamata a moderare dibattiti e incontri sul tema della Customer Experience.

CMI Customer Management Insights is an Italian digital platform focused on Customer Experience, Customer Centricity, Customer Service, and customer relationships. Launched in 2012, CMI provides content aimed at managers, C-level executives, and leaders across various business areas. It offers a range of resources, including articles, case studies, webinars, research papers, and guides, all designed to help companies improve their customer relationships through innovation and technology. It was founded and is directed by Letizia Olivari, a journalist and communication consultant who is often called upon to moderate debates and meetings on the topic of Customer Experience.

Contact: letizia.olivari@cmimagazine.it