Virtual Loyalty Toolkit Recap – Available Now!
Missed the event? Catch up with the recording!
The latest ELA Virtual Loyalty Toolkit, supported by Kobie Marketing , brought together loyalty professionals from across Europe for 2.5 hours of open, honest discussions and networking. Attendees shared insights, swapped best practices, and tackled some of the most pressing challenges in the loyalty space.
If you couldn’t join us live, here’s your chance to catch up on all the valuable takeaways.
Key Takeaways
Refreshing & Scaling Programs Is the Focus
During the live polls, nearly 80% of attendees shared that they are focused on either refreshing or scaling their programs. It’s clear many are at a pivotal stage of growth and transformation, looking to optimise what they’ve built or take things to the next level.
Personalisation Is Top of Mind
With over 40% of participants prioritizing personalisation, the conversation frequently circled back to the need for better data analytics and actionable insights. As one attendee put it, “We need to turn data into dialogue.”
The ROI Dilemma
For those wrestling with measuring ROI or justifying budgets, you’re not alone. It was one of the most common challenges discussed, with several participants admitting it’s their biggest hurdle right now. A popular phrase during the event: “How do you quantify emotional loyalty?”