ELA Hub Event Berlin New - European Loyalty Association

Agenda

We are hosting another informal yet informative networking and learning event for members – this time in Berlin.

We are currently working on the agenda with our founding members and HUBmasters for the region but what we do know is that you’ll enjoy the company of 30 senior peers and thought provoking discussions (and some drinks and canapes) and you’ll talk all things loyalty, CRM and engagement.

We host regional events for members across Europe which include training and coaching sessions, workshops and programme bench-marking. We look forward to seeing you in June.

12:00

Registration

12:30

Opening address and table introductions

12:45

Lunch

13:30

Panel session plus Q&A

Rewards Revolution: Innovating Loyalty Through Digital Engagement”

Prepare to embark on a journey through the forefront of loyalty innovation with “Rewards Revolution.” This panel discussion is your gateway to understanding how digital engagement is ( and perhaps not) reshaping the loyalty landscape.

From gamified experiences to personalised rewards, attendees will gain invaluable insights into creating loyalty programs that resonate deeply with today’s consumers. Our expert panellists will uncover the latest strategies and tactics driving customer loyalty in the digital era which will include potential drawbacks and challenges involved, such as over reliance on rewards and risk of gamification fatigue.

14:00

Certified Loyalty Marketing Professional ™ (CLMP ™) course delivered by the Loyalty Academy ™ Big Analytics and Best Practices in Data Management – Brands have mastered the art of data collection but have gaps to close to manage and protect customer data over the long term. This module covers the details of how you can establish leadership in this important area of Customer Loyalty.

15:15

Coffee Break

15:45

Keynote speaker TBC

16:15

Panel session plus Q&A

Title: Short-Term and Long-Term Loyalty Priorities

Understanding the dynamics of short-term gains versus long-term sustainability is crucial for building enduring customer loyalty.

Join us for an insightful panel discussion as we explore how to foster flexibility and adaptability in long term loyalty strategies, especially in response to market changes and technology. Our expert panel will also discuss how customer lifetime value is a critical focus when navigating the delicate equilibrium between business obsession with long term engagement and the pressures of short term objectives

16:55

Close and Networking Drinks