In this webinar, our four retail experts discussed paid for and non paid for membership programmes in a bid to decide what loyalty marketing practice works best and where the brands have gone wrong ( or right!) Your moderator was Sakeb Rashid, Digital Customer Experience Lead, ex -Starbucks joined by: Jason Whiting, Director – Membership, …
In this webinar, experts discussed the best practices that brands should adopt to drive loyalty through card-linked offers, the future of CLO and whether personalisation is really necessary! Your host was Hadie, Founder of The Gift Club joined by: Dawn Reid, VP of Retail Partnerships, Cardlytics Campbell Shaw, VP of FI Partnerships, Cardlytics Iain Pringle, …
It’s common knowledge that if leadership endorse a program, the rest of the organisation will want to see the value and be ambassadors for it, ultimately having a positive affect on customer retention and engagement. There are practical ways and advice for loyalty practitioners to embed loyalty fully into their organisation. But it’s getting leadership …
Last week, I went to the Loyalty Dynamics 2024 event at Sea Containers in London as part of my two-week work experience, arranged by Mando Connect, which had 90 loyalty professionals in attendance. all networking and explaining what the UK loyalty market needs in 2024. I am 17 and buy lots of things, if I …
What the British want from loyalty programmes 4.0 Read More »
