BY Maria Wróblewska AI Solutions Coordinator at Comarch Personalization and hyper-personalization are highly sought after in marketing today, but they can be tricky to get right. After all, using shopper data to remind someone that their favorite guilty pleasure snack from years ago is on sale or showing them a product they just discussed with …
BY EPSILON Want to be part of the first ever global customer loyalty programme benchmarking study to provide brands insight into the performance and effectiveness of loyalty programmes? Launched in September 2023 by the Loyalty Science Lab, and sponsored by Epsilon, the global benchmarking survey has specifically been designed to address one of the fundamental issues currently affecting the customer …
Benchmark your Program – Global Customer Loyalty Benchmarking Study Read More »
by Antavo Antavo, the Loyalty Cloud, is creating their comprehensive industry report again this year: the Global Customer Loyalty Report 2025. Their team is inviting you to be a part of their research. The previous editions of the report have been read by over 50,000 marketers, like you, worldwide and cited by Gartner, Forbes, and Sky …
by Bill Hanifin, CLMP™, CEO Wise Marketer Group The Loyalty Marketing industry is replete with people who identify as experts, gurus, or pundits. Interpreting the meaning of these terms with a slightly jaded eye, I remember a well-respected colleague from the UK who once told me that an expert was “someone who had accomplished something …
By Pauline van Dongen – Deckers, CRM Consultant a.i. at the Louwman Group, The Netherlands Recently I joined the Louwman Group again. I’m happy to be back in the automotive and mobility industry! And – after a few years working in the retail and fashion industry – I noticed quite a lot of differences between …
Differences between short and long purchase cycles and their impact on loyalty programs Read More »
By Lia Grimberg, Principal Radicle Loyalty In the competitive landscape of lasting customer engagement, loyalty programs emerge as essential connectors fostering value exchanges, especially during challenging economic times. As we navigate the intricate web of consumer preferences and expectations, it’s crucial to revisit the foundational elements that underpin successful loyalty initiatives. Today, we delve into …
Unlocking the Power of Loyalty: The 4 Pillars of Successful Programs Read More »
By Bill Hanifin, CLMP™, CEO, Wise Marketer Group Co-brand credit cards are central to many customer loyalty offerings. The product was introduced first by the airlines and quickly became a popular tool among hotels and retailers to achieve multiple objectives within a loyalty marketing strategy. Credit cards offer convenience for consumers by allowing them to …
By Lia Grimberg, Principal Radicle Loyalty In the dynamic landscape of business, loyalty, and customer-centricity are often attributed to established enterprises, while start-ups tend to emphasize brand building and growth marketing. For new ventures, customer acquisition usually takes precedence, leading to heavy investments in activities like branding, SEO, SEM, and digital advertising, all aimed at …
Customer Loyalty from Day One: A Startup’s Guide Read More »
By Sian Larsen, CLMP ™ We held our inaugural ELA HUB event in London on 5th March; bringing together over 35 brands to learn, network, discuss, and share best practices. What a day to be a part of! In a dynamic showcase of industry insights and innovative strategies, the event delved deep into the intricacies …
Sponsored by Epsilon In this webinar, we’ll discuss the best ways to: • Design unique brand enhancing features and benefits, Drive participation Build first party data Develop real status level benefits Deploy gamification and fun at the heart of the programme not an optional add on Drive incremental spend and max incremental reward redemptions Your …
