In this webinar, our four retail experts discussed paid for and non paid for membership programmes in a bid to decide what loyalty marketing practice works best and where the brands have gone wrong ( or right!) Your moderator was Sakeb Rashid, Digital Customer Experience Lead, ex -Starbucks joined by: Jason Whiting, Director – Membership, …
In this webinar, experts discussed the best practices that brands should adopt to drive loyalty through card-linked offers, the future of CLO and whether personalisation is really necessary! Your host was Hadie, Founder of The Gift Club joined by: Dawn Reid, VP of Retail Partnerships, Cardlytics Campbell Shaw, VP of FI Partnerships, Cardlytics Iain Pringle, …
It’s common knowledge that if leadership endorse a program, the rest of the organisation will want to see the value and be ambassadors for it, ultimately having a positive affect on customer retention and engagement. There are practical ways and advice for loyalty practitioners to embed loyalty fully into their organisation. But it’s getting leadership …
Last week, I went to the Loyalty Dynamics 2024 event at Sea Containers in London as part of my two-week work experience, arranged by Mando Connect, which had 90 loyalty professionals in attendance. all networking and explaining what the UK loyalty market needs in 2024. I am 17 and buy lots of things, if I …
What the British want from loyalty programmes 4.0 Read More »
By Lia Grimberg, Principle and Consultant, Radicle Loyalty Your customer data is a treasure trove of information. Your customers are shouting at you to use this data to understand them better, to value them as human beings, and to provide them with real value in exchange for their data. Collecting this data and not utilizing …
Your Customers Are Telling You What They Desire: How to Use Your Data Read More »
https://vimeo.com//videos/911324728 Sharing is caring! This short Q&A will bring #loyalty brands up to speed on the what, why and when of upskilling their loyalty prowess. Take a few minutes to hear from the our CEO, Hadie Perkas, and The Wise Marketer’s, Aaron Dauphinee, CLMP™, as they share more about their partnership that is bringing a …
Or why it pays to care. By Peter Dorrington, Chief Strategy Officer at Anthrolytics Nearly a decade ago I was asked the following question by a global business-to-consumer (B2C) organisation: “If we do something we know our customers don’t like, can you do a better job of predicting which of them will leave?”. This is …
On 16th and 17th October, The Gift Club held their third in-person event. And even if we do say so ourselves, this one was most definitely the best one yet for more than one reason! We unveiled a brand-new loyalty-specific membership organisation Created solely for loyalty practitioners at brands and retail businesses, this new members-only …
FIVE Take Aways From The BIG Handshake – Loyalty 2023 Read More »
BY DEON OLIVIER, FOUNDER OF WOODSTOCK LOYALTY It’s a known fact that the rate at which members earn Loyalty points (also known as “earn velocity”) is a significant determinant of success, but is earn velocity THE MOST important attribute? Here are 3 compelling reasons for advocating earn velocity as a key determinant of success: …
Is Earn Velocity The Most Significant Determinant Of Success? Read More »
Listen and watch now! Our panellists took part in a discussion about how rewards are accepted in different regions of the world, the cultural nuances, the accessibility, technology, data and what all this means for national or multinational companies who want to reward customers or their employees around the world. They talked about the challenges …
Global Rewards: Accessible Cross Borders. Loyalty For Everyone, Everywhere Read More »
