BY DEON OLIVIER, FOUNDER OF WOODSTOCK LOYALTY It’s a known fact that the rate at which members earn Loyalty points (also known as “earn velocity”) is a significant determinant of success, but is earn velocity THE MOST important attribute? Here are 3 compelling reasons for advocating earn velocity as a key determinant of success: …
Is Earn Velocity The Most Significant Determinant Of Success? Read More »
Listen and watch now! Our panellists took part in a discussion about how rewards are accepted in different regions of the world, the cultural nuances, the accessibility, technology, data and what all this means for national or multinational companies who want to reward customers or their employees around the world. They talked about the challenges …
Global Rewards: Accessible Cross Borders. Loyalty For Everyone, Everywhere Read More »
THE GIFT CLUB This article explores the concept of whether loyalty can be (should be?) nurtured or engineered, or a mix of the two. Industry experts weigh in on the question, and we look at the different methods of creating a successful programme. Picture the scene – Our founder, Hadie and her family are …
Loyalty Programmes: Nurtured, Engineered, Or Both? Read More »
BY ADAM POSNER OF THE POINT OF LOYALTY It seems to me loyalty programs are going through a wave of popularity. In my view (yes confirmation bias exists here), some of the reasons I have been reflecting on, in no particular order are: The ‘crumbling cookie’ and the urgency to gain zero- and first-party …
Loyalty Programs – It’s Time To Eat Some Humble Pie Read More »
